Has Del Monte totally gone banana?

Last night I was sitting watching John Stewart Daily show and he starts talking about individually wrapped banana, so today I spend a few minutes searching for more info on this subject. It would seem like Del Monte has been not happy with how banana has been sold for hundreds of years and want to improve the banana sells.

 

Del Monte is using a Controlled Ripening Technology" (CRT). I know it does sound crazy…

The goal is to increase shelf life and sells a better tastier top quality banana. Producers will place a green banana in a plastic bag so that the banana while traveling or sitting on the store shelf will ripens slowly and according to Del Monte give you a more tasty banana.  

“According to the Daily Mail, James Harvey, the company's UK managing director said "Del Monte's new CRT packaging is designed to provide significant carbon footprint savings by reducing the frequency of deliveries and the amount of waste going to landfill. The packaging is also recyclable." He adds, "It is a great product and consumer feedback shows a marked taste benefit too."

Really?!

The banana is just fine the way it is… it has a nice yellow package build around it. I am guessing that some pencil pushing scientist in a lab somewhere after 10 years of research and millions of dollar came up with this CRT technologies and manage to persuade the company that it will be better for the environment but more like better for profits and also a great way to make the many years of research not wasted time.

Also did you ever notice, many organic products often has twice as much packaging as any other products. While we were walking on the beach last week, in a 16 minute walk I manage to fill a bag full of plastic piece of all kinds lying on the beach. Plastic is great in many ways, but it is also often end up in our landfill and will remain there forever.

What about the most basic thing about the banana, what will cartoonists use to make somebody slip on their ass, Bags?